Limited scope and reach limited to the B2B spaceĪn audience of professionals to market to Let’s make a little comparison of the advantages and disadvantages of LinkedIn ads.Ī large audience with greater buying power Perhaps you’d like to see if it’s worth it or get more information to convince your clients to divide their ad budget to include LinkedIn ads. You already know that LinkedIn ads run on the expensive side. Why is that? Well, their audience of business professionals is looking to connect with other businesses. But with an audience of over 830 million members, LinkedIn is still the number one advertising platform for B2B companies. One thing you probably already heard about LinkedIn ads is that they are more expensive than their Facebook or Google counterparts. Picking an ad format: Sponsored, Message, Dynamic, or Text Selecting targeting options to reach your desired audience Picking a campaign objective (Awareness, Consideration, or Conversions) LinkedIn advertising works similarly to other marketing campaigns. LinkedIn Advertising Mistakes and How To Avoid Them How To Use LinkedIn Ads To Grow Your Client’s Business Targeting the Right Audience: How People Use LinkedIn This article will explore LinkedIn ads best practices and mistakes to avoid and show you just how to stay on top of all the data in a scalable way to generate a positive ROI.

While you might be wary of adding yet another platform to your agency’s plate or convincing your clients to up their paid ad budget to include LinkedIn Ads, overlooking the world’s largest professional networking platform can make your clients miss out on a powerful lead generation tool to grow their business. What social media marketing platform has twice the buying power as the average web audience? You guessed it–LinkedIn.

Cost of linked in ads