The benefits of well-maintained email marketing are limitless, not only is it significantly cheaper than the mainstream marketing channels, it also has the ability to reach an already engaged audience through clever systems that essentially filter ideal customers. However, with the introduction of marketing automation, essentially a smart extension of email marketing that is automotive, companies can reach their target audience in a much more personalised manner leading to better success rates. We are all familiar with what is considered ‘bad’ email marketing, the generic and almost random mails that end up in your junk folder. Generate a solid welcome flow and master tactical elements that will make or break your email marketing campaign.Įmail marketing, an important segment of online marketing, is the use of email to promote products or services and to develop relationships with potential customers.Īs one of the most popular sources of marketing for many businesses due to its advantages of reaching a wide audience from all corners of the world, email marketing has a niche that continues to evolve.Master crafting your email value proposition and a strong acquisition strategy following a refined plan.Define your email marketing purpose and objectives and understand your audience’s needs.Create your email marketing content concept through clever dialogue marketing that interests your addressees.Engage and encourage action from your audience via the renewed and proven AIDEA approach.

Using a sophisticated step-by-step plan, the success factors of email marketing are made readily available for new business ventures to get off to a great start or for already existing brands in improving their campaigns to reach outstanding results.

Michael Leander, an award-winning speaker, trainer and consultant guides you to success with email marketing in his practical eBook. eBook: Ingredients for successful email marketingĮmail marketing has the potential to outperform all other marketing channels – but only if done correctly.EU-General Data Protection Regulation (GDPR).Conversion Tracking with Google Analytics.

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